Description

Introduction
About SMstudy:
SMstudy is a global certification body for Sales and Marketing. It has authored “A Guide to the Sales and Marketing Body of Knowledge” or SMBOK® Guide that provide guidelines for the Sales and Marketing of products and services in any organization.

SMstudy provides a global community for all sales and marketing professionals and also an ecosystem for sales and marketing experts to sell or promote their unique content to a wider audience. SMstudy offers subscription services for various sales and marketing related courses based on the SMBOK® Guide and also other sales and marketing courses offered by marketing professors, experts, companies, and universities which are hosted on SMstudy platform. SMstudy also offers various certification exams based on the SMBOK® Guide.

About SMBOK® Guide (also known as SMstudy® Guide)
SMBOK® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

SMBOK® Guide consists of the following set of books —

Overview
A SMstudy® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy® after passing the exam.

Online + Mobile App
• 100+ courses
• Videos, Study Guides
• Chapter Tests
• Important terms and concepts
• SMstudy Mobile App

Certification Exam
• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam