From browsing e-papers in the morning to checking notifications in social media before going to bed, our life is defined by our online presence. It would be no exaggeration to state that technology has become indispensable.

Recent innovations have ensured that cutting edge technology is easily accessible to all. One can now operate home appliances through various applications. That apart, music can now be played without lifting a finger through voice modulated gadgets. This enabling aspect of technology is set to continue for the foreseeable future.

Machine learning is a major technology that has picked up a lot of steam in recent years. It is presumed to have the potential for highly effective marketing, built on profound, accessible data. Data- the essence of every marketing campaign has a huge part to play in this long line of web developments. Machine learning is a form of artificial intelligence that makes software applications more accurate and provides them the ability to improve learning from data, without being programmed to perform specific tasks.

This process of data analysis is based on the theory of pattern recognition and data-driven decision-making with nominal human intervention. In addition to these interfaces, the impact that machine learning could have on our lives is actually terrific. This prompts businesses and firms to carefully craft their marketing techniques.

Realizing that almost nothing can be accomplished without the web, studies show that about 84% of marketing firms have already started implementing machine learning. Furthermore, reports suggest that 75% of businesses adopting machine learning win over an increasingly demanding customer base of greater than 10%.

While offering ample opportunities, this marketing trend is significantly generating higher marketing ROI. This phenomenon is useful to quickly comprehend and act upon issues that actually exist in the sales and marketing funnel. Take, for instance, Google machine learning product, ‘Powerful Image Analysis’ provides a better understanding of the content of a particular image, for e.g. a toy, and proves to be a stirring creation in this space.

Technology keeps on evolving. Huge advancements in machine learning will be a tipping point from a user-experience perspective. Furthermore, if executed correctly, this will help you convey the right information to your customers, rationalizing their pathway to purchase.

In the scramble for being more noticeable, implementing this marketing technology will not only make your marketing initiatives effortless but profitable as well.